Growth & Martech

Human-centric scale for a digital world.

Estratega de
Growth & IA.

Uniendo 15 años de Arquitectura de Datos y el magnetismo del comportamiento humano to scale global businesses with ROI—and soul.

Ecuación: Marketing + Tech = Comunidades

Pruebas de Capacidad Hub Central
SEO/GEO + E-E-A-T Influence & Communities Martech + IA aplicada
Thatu Nunes - Perfil Profissional

Visión Estratégica

Behavioral marketing integrated with AI to build high‑value communities and grow with consistency.

Focus

ROI + reputation

Foundation

Data + intent

Nota: la tecnología organiza el caos — pero la narrativa crea confianza.

150+

Influencer campaigns

15 anos

Marketing + Tech intersection

Global

Brasil & Portugal

ROI

Attribution & learning

The algorithm in service of Conexión.

My journey is guided by one fundamental truth: Marketing and Technology are tools — People and Communities are the real goal.

Specialised in combining the rigor of Martech, Generative AI e data architecture with the fluidity of influencer marketing. In high‑demand environments, I learned that scale only holds when built on authority and trust (E‑E‑A‑T)— plus narrative consistency and governance.

Human-centric scale for a digital world.

Plain translation: I don’t “only think strategy.”

I design the system (data + channels + message), execute with method, and close the loop with measurement, optimisation and documentation.

Experience across critical sectors

Tecnologia (Samsung/Cheil) Esporte (ASICS) Bebidas (Danone/Dolce Gusto) Financeiro (Mastercard/Santander) Beleza (Natura/Neutrogena) Healthcare (Sírio‑Libanês Hospital)

Fio condutor

Connecting human intent + data + execution.

From brief to report—no guesswork: decisions anchored in signals, context and behavioural reading.

The Vortex Método

Metodologia 4D.

A framework to turn strategy into predictable growth — combining technical foundations with human narrative.

01

Discovery

Diagnosis, channel audit, entities and intent. Semantic reading (NLP) and E‑E‑A‑T signals.

02

Design

A data‑driven plan: funnel architecture, value proposition, KPIs and attribution metrics.

03

Development

Stack implementation (tracking, SEO/GEO, automation), applied AI, and creator curation (real fit).

04

Delivery

Execution, data governance, continuous optimisation and reports that drive decisions.

Pilares

As frentes que eu conecto

You don’t need “many people” to solve the basics. You need a clear plan + consistent execution on the right levers: content, product, performance and technology.

Influence & Content

  • Curadoria, creators, briefing e entregas
  • Content with narrative and purpose
  • Reports and actionable insights

Growth & Performance

  • Funnels, CRO, optimisation and KPIs
  • Experimentation and scale with method
  • Performance connected to the business

Martech & IA

  • Automation, tracking, integrations
  • AI applied to processes and content
  • Dashboards and data governance

Produto & UX

  • Jornada, proposta de valor, UX writing
  • Conversion‑oriented experience
  • Content + UX as a product

Web & Landing Pages

  • Websites, landing pages and strategic copy
  • Performance, acessibilidade e tracking
  • Foundation for media, SEO and conversion

Ops & PM

  • Processos, sprints e entregas consistentes
  • Execution with clarity and prioritisation
  • Scale with governance

SEO • GEO • E‑E‑A‑T • NLP

Content and technology to rank on Google and perform in AI experiences. I treat SEO as growth infrastructure — signalling authority, intent and structure.

Technical SEO

  • Performance, indexing and architecture
  • Schema/FAQ e rastreabilidade

GEO (IA)

  • ‘Citable’ and structured content
  • Entities, topics and semantic coverage

E-E-A-T + NLP/NPL

  • Proof, consistency and authorship
  • Intent, clusters and user language
Technical SEO GEO Schema Topical authority CRO

Services

Three fronts, one strategy

The same method adapts to your context: brand, creator or a growth/tech project.

For Brands

Influence, content and performance with governance and measurement.

Clear strategy alinhada a objetivos e KPIs.

Criatividade with method (not just “ideas”).

Resultados with continuous optimisation.

Typical deliverables

Mapeamento Curadoria Report
Strategy & Planning
  • Diagnosis, objectives, KPIs and channel audit
  • Campaign plan, narrative and editorial calendar
Influence & Execution
  • Creator selection (real fit) and negotiation
  • Briefing, acompanhamento e controle de entregas
  • Owned content and media partnerships
  • Reports + learnings + next steps

Bonus (when it makes sense): Web + SEO foundation

Optimised landing page + tracking to improve conversion, attribution and impact reading.

Professionalisation
  • Positioning and content pillars
  • Media kit, pricing and packages
  • Visual identity + messaging + consistency
  • Editorial calendar and creation routines
Commercial management
  • Active prospecting and proposal building
  • Negotiation, contract and delivery timeline

Product-led growth

When there’s room: community + data → insights → info products / digital products / owned brands.

SEO/GEO & Structured content
  • Technical SEO: architecture, indexing, performance and schema
  • GEO: ‘citable’ content for generative engines + entities
  • E‑E‑A‑T: authorship, social proof and brand consistency
  • NLP: intent, clusters and user language
Website & Landing Page creation
  • Information architecture + copy + UX for conversion
  • Performance, accessibility and technical best practices
  • Tracking (events), pixels and dashboards for impact reading
  • CRO: testing and continuous optimisation
Automation & Martech
  • Process automation (content, CRM, marketing ops)
  • AI applied to research, production and standardisation

Processo

Simple method, strong execution

How I move from “let’s do it” to delivery with clarity, consistency and measurement.

1. Diagnosis

Contexto + objetivo

Benchmarks, oportunidades, riscos e prioridades.

2. Strategy

Actionable plan

Norte, narrativa, canais e KPIs.

3. Arquitetura

Technical foundation

Tracking, site/LP, SEO/GEO, processos.

4. Execution

Production & operations

Campaigns, content, creators and media.

5. Optimisation

Ciclo de melhoria

CRO, learnings and iteration.

6. Measurement

ROI + insights

Clear report and next steps.

Metodologias

Frameworks that guide decisions

Strategic “shortcuts” to ensure coherence, authenticity and performance.

Fit Real

Creator selection with real alignment (brand, values and audience).

Triangulation

Brand + audience + creator: when all three sides fit, the campaign moves.

Identidade & Discurso

Visual consistency + tone of voice = a recognizable, trustworthy brand.

Interactive solutions

Gamification, live sessions, VIP community and hybrid experiences to engage.

SEO/GEO + E-E-A-T + NLP/NPL

Structure + intent + proof. I connect content and site engineering to rank better (Google) and be “well read” by AI.

Schema/FAQ Topical authority Arquitetura Citable content

Cases

Strategies that spark conversation

Examples of how I connect creators, brands, content and distribution — with strategic rationale.

Tech & Celebridades

Samsung / Cheil

Zeca Pagodinho Rodrigo Faro

Focus

Reach amplification

A blend of cultural tradition + mainstream media to increase recall and reach with credibility.

Esporte & Lifestyle

ASICS

Strategic mix (macro + micro) with athletes and profiles highly aligned with brand values — focus on real credibility.

Maurren Maggi

IG: 52.100

Bia Neres

IG: 15.300

Daniela

IG: 228.000

Sustentabilidade

Shell

Partnership with independent media for owned, exclusive content on urban life and sustainability.

Facebook

7.057.982

Twitter

892.046

Blog

15.000.000 views

Hub de Influenciadores

Mammamedia (2018)

End‑to‑end management: ideation, planning, curation, outreach, operations, follow‑up and final report.

Planning Comercial Operations Report

AI Assistants & Products

Context → Problem → Solution → Result

Magic Outbound Assistant • 2025

VortexIA — from manual outbound to smart prospecting

Role: concept, positioning, prompts, usage flows and validation testing.

Outbound B2B PLG Generative AI Automation

Contexto

B2B agencies and consultancies with manual prospecting: low predictability and hard to scale.

Problema

Cold lists, low personalisation and too much time spent researching and drafting outreach.

Solution

Assistente IA que gera listas de leads qualificados, abordagens e scripts personalizados a partir de ICPs e contexto.

Resultado

Up to a projected 35% lift in conversion in betas; foundation to reduce target CAC by up to 45%.

Status: online See VortexIA

AI Travel Guide • 2025

DorIA Aventureira — itineraries that write themselves

Role: product concept, recommendation logic, journey UX and content.

Turismo User experience Personalisation

Contexto

Travellers overloaded with information and tourism brands with little differentiation.

Problema

Generic itineraries, low ongoing engagement and little room for upsell.

Solution

An AI virtual guide that creates personalised, gamified itineraries using weather, transport, budget and preferences.

Resultado

More time-on-task and perceived value in early‑adopter tests — opening upsell opportunities.

Status: online See DorIA

Emotional Tone MVP • 2025

TemperIA — read the “tone” before replying

Role: concept definition, B2B use cases and experimentation flow.

Sentiment Analysis Sales Enablement People & CX

Contexto

Sales, support and leadership teams with low visibility into emotion in text interactions.

Problema

Same scripts for different situations; risk of cold replies in sensitive moments.

Solution

MVP que analisa conversas via IA, identifica sinais emocionais e sugere ajustes de abordagem.

Resultado

Experimental use to improve sales argumentation and leadership feedback, with clear hypotheses for next tests.

Status: MVP (in validation) Link sob demanda

Match Perfil–Vaga • Fase 1 • 2025

CareerMatch.ia — AI for your next career decision

Role: concept, profile-attribute definition, scoring and decision UX.

Empregabilidade Decision Support IA no RH

Contexto

Professionals in transition with low clarity on which roles truly make sense.

Problema

Decisions based on gut feeling and generic job descriptions.

Solution

A match between profile, market, and hard/soft skill attributes to suggest paths and positioning adjustments.

Resultado

Phase 1 validating fit logic and next‑step clarity; roadmap for integration into career platforms.

Status: Fase 1 (roadmap) Link sob demanda

Brands

Prova social por segmento

Some brands I’ve worked with across strategy, curation and execution.

Esporte & Wellness
ASICS Dr. Scholls
Tecnologia
Samsung / Cheil Canon
Food & Beverages
Danone Dolce Gusto Mentos Piraquê Ajinomoto
Financeiro
Mastercard Santander
Beauty & Health
Neutrogena Niely Koleston Listerine Sírio‑Libanês Hospital
Outros
Shell Booking Jockey

Stack

Tools to deliver (and measure)

I use tools as a means — the goal is clarity, performance and scalable governance.

Analytics & Tracking

GA4 GTM Eventos Pixels

SEO/GEO

Search Console Schema Topical authority NLP/NPL

Web & Landing

UX Copy Performance CRO

Performance & Growth

Funis Testes Optimisation

Automation & AI

Workflows Prompts Standardisation

Ops & PM

Sprints Backlog Governance

Vamos construir algo que performa?

Whether it’s creator campaigns, SEO/GEO growth, building websites/landing pages or structuring martech: I help you move from “let’s try” to clear execution.

Enviar e-mail LinkedIn Instagram

Especialidad: technical with humanidade operacional.

My specialty is designing and operating growth systems: the human side (narrative, community, trust) and the technical side (architecture, data, automation, SEO/GEO, AI).

Technical

Martech, Dados & IA

  • Tracking and events (planning, taxonomy, governance).
  • Automation of routines and processes (ops, content, CRM).
  • Applied AI: research, standardisation, copilots and workflows.

SEO & GEO

Infraestrutura de crescimento

  • Information architecture, performance and indexing.
  • Entities, clusters and semantic coverage (NLP).
  • E‑E‑A‑T: authorship, proof, consistency and citability.

Humano

Influence & Communities

  • Curation with real fit (brand × creator × audience).
  • Narrative and consistency (recognisable, trustworthy brand).
  • Reports that turn into learning and next steps.

Provas de Capacidade Real.

Proyectos reales, marcas reales, resultados reales.

Hub Central

Hub Central

Intellectual curation, articles on SEO/GEO, frameworks and strategic connections.

Explorar

Marketing & Influence

Creator campaigns and ecosystems for global brands — strategy, operations and learning loops.

See Portafolio

Tech & IA Portafolio

Automation, martech, architecture and intelligent systems for operational scale.

Ver Proyectos

Escalabilidad con
Alma Tecnológica.

Disponible para consultoría, Martech implementation, SEO/GEO and partnerships that demand performance — without losing humanity.

mkt.thatiana@icloud.com LinkedIn

Lisboa · São Paulo — global reach with local execution.