Solo motherhood and rebuilding
Digital became the possible way to reconcile work, autonomy and raising a daughter. From necessity came method, discipline and opportunity reading.
About • Trajectory • Criteria
Strategy can also be born from what life demands.
Thatu Nunes’ trajectory did not begin with a marketing formula. It began with a real urgency: rebuilding life, raising a daughter, creating autonomy and turning communication into work, reputation and growth.
In 2009, at 29, Thatu became a widow after a robbery.
From one day to the next, she became the solo mother of Gigi Nunes, her only daughter. Motherhood, professional survival and the need to balance presence, work and future pushed her into marketing with an intensity that no isolated training could produce.
Professional origin
For Thatu, marketing was never just content. It was a path.
Pro-blogger and influencer
In parallel, Thatu became a pro-blogger and influencer, learning in practice how audience, content, reputation, community and monetisation connect.
Agencies and major players in São Paulo
That experience opened doors to work in major agencies in São Paulo and with relevant market players, where strategy, execution and pressure for results started to move together.
Portugal and a new cycle
After moving to Portugal, she returned to the corporate market. After two and a half years, she understood that the structure no longer made sense for the stage she wanted to build.
Return to entrepreneurship
Now, the experience returns to the market as strategic direction.
The current work brings together communication, marketing, content, SEO/GEO, technology, AI, funnels, digital presence, project management and commercial reading. The focus is to help brands and businesses find their place, their way of communicating and the structure required to be chosen with more clarity.
Business reading
Understanding what the company sells, who it sells to, why it is chosen and where communication is weakening value.
Communication with intent
Building discourse, narrative, presence and content with commercial function, not just aesthetics or volume.
Growth with structure
Integrating SEO, GEO, AI, websites, automations and data to turn marketing into a decision system.
Contact
The business does not need more noise. It needs direction.
For diagnosis, consulting, communication, SEO/GEO, websites, applied AI or growth structuring, the first step is to understand where the business loses clarity — and where it can gain value.